Comic Sans for Cancer

Posted by

20 August 2014, 10:58

Comments (0)

Share:

Fontsmith were invited to submit a poster design to the Comic Sans for Cancer charity event organised by our good friend and Soapbox and Sons creative director Jenny Theolin. Over 500 designers submitted proposals and our design was lucky enough to be picked and featured in the exhibition which is aimed at raising money and awareness for Cancer Research UK.

The brief was simple — design a poster inspired by the Comic Sans typeface.

ComicPoster

The design was born out of the idea that every font file is essentially a series of text files comprised in tables of data. In themselves, these tables have their own inherent beauty, they expose the instructions within a font that enable us to see the alphabetical shapes we love to use each day. I wanted to expose Comic Sans, ‘decode’ it and show an aspect of typeface design that is very rarely seen. I wanted to do this in a graphically interesting way, appropriate to ‘code’ yet also one that felt sympathetic to the vibrant and upbeat Comic Sans aesthetic. All of the typographic information within our submission was extracted from the data within the Comic Sans MS – Regular font file. So I present to you — the underlying beauty of an allegedly ugly font.

ComicDetail

It was an honour for us to be involved in the exhibition! For a full list of the artists involved and to donate please visit — www.comicsanscancer.com

The Chartered Society of Designers

Posted by

29 April 2014, 11:12

Comments (0)

Share:

We are thrilled and honoured here at Fontsmith to see that our FS Emeric typeface has been chosen as the new typeface for the Chartered Society of Designers. The new identity, designed by Jamie Ellul at Supple Studio, see’s FS Emeric replace Gill Sans which was used as the primary typeface for half a century.

CSD_Identityimg 0006img 0014

More info can be found here — Design Week and at the Society website — Chartered Society of Designers.

MTV Media – Finland

Posted by

3 December 2013, 11:13

Comments (0)

Share:

The good folk at DixonBaxi have created the new look for Finnish media company MTV Media and we are delighted to see our very own FS Emeric, which has been chosen as the brands leading typeface. The full range of Emeric’s twenty-two styles has been implemented across a broad spectrum of brand applications including television broadcast, websites, mobile device apps and print as seen below —

mtv_fi_followup_mtv_stationery72mtv_fi_followup_mtvnewsmtv_fi_followup_avavideo-player-App

More info can be seen over at DixonBaxi’s site — http://dixonbaxi.com/

FS Emeric Weights

Posted by

21 November 2013, 11:02

Comments (0)

Share:

FS Emeric Superfamily Weights —

Emeric_Weights

A Twenty-Two weight family consisting of —

Thin / Thin Italic
ExtraLight / ExtraLight Italic
Light / Light Italic
Book / Book Italic
Regular / Italic
Core / Core Italic
Medium / Medium Italic
SemiBold / SemiBold Italic
Bold / Bold Italic
ExtraBold / ExtraBold Italic
Heavy / Heavy Italic

Request a font specimen booklet at fsemeric.com

 

NEW TYPE » FS Hackney, FS Maja & FS Matthew.

Posted by

2 October 2013, 15:09

Comments (0)

Share:

IMG_1405IMG_1427IMG_1436IMG_1437IMG_1446IMG_1449IMG_1481IMG_1483

New Typefaces from Fontsmith » FS Hackney, FS Maja & FS Matthew.

FS Hackney
FS Hackney is an assertive type. Square curves and a linear down-to-earth nature create a soft and gentle sans serif typeface. Inspired by the thought “it doesn’t have to be like this” Hackney is meticulously honed to perform in exacting conditions. Refined, assured and very versatile.

FS Maja
FS Maja is a bright and cheeky face. Bubbly, punchy, and entertaining. Distinctively warm with soft rounded shapes. FS Maja is a display and text font that’s young, fresh and beautifully random!

FS Matthew
FS Matthew is a multi-talented type.  A clear, stylish and structured sans-serif. Generous counters and a slightly condensed aspect come together to make it very legible and space-saving in text or title sizes. A structured system for solid corporate identities, signage systems, logotypes, screens, websites and billboard ads. An all round multi-talented font with a feel-good factor – radiant, efficient and sound.

Type Specimens
To celebrate the launch, Fontsmith are mailing out three new type specimens created by Leeds based Thompson Brand Partners. Each specimen is printed by Kingsbury Press onto Splendorgel Extra White 140gsm stock.

You can request a specimen pack by simply dropping an email to — info@fontsmith.com