Fontsmith have helped The Partners to create a hand painted font for EMCAS.
Paul Twivy, strategic consultant to The Partners, says, ‘We wanted to provide them with a typeface that echoed their down-to-earth, human approach. In contrast to the slick and corporate fonts used by competitors, we wanted a typeface that could communicate with passion and personality.’
Fontsmith developed the typestyle into a workable typeface to ensure continuity and an ease of application throughout the brand.
More info can be found over on Design Week & The Drum.
