EMCAS

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30 January 2013, 15:01

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Fontsmith have helped The Partners to create a hand painted font for EMCAS.

Paul Twivy, strategic consultant to The Partners, says, ‘We wanted to provide them with a typeface that echoed their down-to-earth, human approach. In contrast to the slick and corporate fonts used by competitors, we wanted a typeface that could communicate with passion and personality.’

Fontsmith developed the typestyle into a workable typeface to ensure continuity and an ease of application throughout the brand.

More info can be found over on Design Week & The Drum.

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