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Jason Smith

FS Albert turns Pro

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5 November 2012, 13:25

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Salford based creative design agency Raw has completed an extensive brand refresh and stadium overhaul for football club Wolverhampton Wanderers (Wolves). The design agency has worked on a new brand approach, which includes all of the club’s sub-brands and stadium signage and supergraphics and uses FS Albert Pro throughout.

Raw began work on the project during June 2011 following a presentation to all Premier League clubs on the importance of environmental graphics, and the positive impact they have on fans’ experiences. Since that summer Wolves’ stadium, Molineux has begun its transformation, with the addition of the new multimillion-pound Stan Cullis stand, which is home to a retail superstore and museum space, along with the newly created signage system.

As well as working on the signage tone of voice and bringing the stadium’s vast expanse of breezeblock to life, Raw have also created a strong brand identity across Wolves’ wide-ranging collection of sub-brands, such as charities, family schemes and retail products.

Tom Heaton, Raw’s senior designer said: “This is a project that has been running for nearly 18 months and it’s great to see the last pieces of the puzzle come together. We were really fortunate as Wolves put a lot of faith in us and it’s this that has allowed us to bring so many of our original ideas to fruition. During the course of the project we’ve spoken to everyone from the tea lady to the chairman. The core message came from listening to the fans and the people involved in the club to identify what Wolves really means to them, and hopefully this groundwork shines through in the end pieces.”

Tom adds “…it was an absolute pleasure working with Albert. When I found the typeface I knew it would be perfect for a family club such as Wolves — especially when I heard about the inspiration behind it. It was really important to have a typeface that had a warm, friendly character, good legibility and flexibility to roll across the brand, sub-brands, signage and supergraphics. Albert has become one of the defining features of the re-brand… Thank you ever so much for designing such a beautiful font.”

I think you’ll agree the Stadium and graphics really do look great with FS Albert so big and bold. Nice works guys!

Fontsmith Kinetic Typography

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19 April 2012, 12:55

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An exhibition of conceptual art created using genuine email responses to an online dating profile of a western girl living in Shanghai. All the pieces were brought to life using the typeface designs of Fontsmith and crafted out of different materials. The collection was exhibited in a Shanghai gallery back in December 2011.

Creative Director of BBH Shanghai Yu Kung and Alicia Kennedy conceptualised and produced the work. Followed by this beautiful piece of kinetic typography.

 

Catalonia Day 2

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3 April 2012, 13:03

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Calligraphy in Catalonia

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2 April 2012, 13:33

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Avios Font

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20 January 2012, 14:12

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FS Joey is Avios corporate typeface

November 2011 saw the brand overhaul of AirMiles to Avios. Impressed by this new brand to strategically renew and consolidate the points system of the newly formed IAG (owners of British Airways and Iberia). I was even more pleased to see that Interbrand London have chosen FS Joey to be the new brand font for Avios.
The TV ads have a simple and warm feel to them with an almost abstract message of ‘imagine’. As the corporate typeface for Avios FS Joey delivers a slight quirk to the purity and simplicity of the brand message. This has helped the consumer notice the brand but not in an over stated way. Too many brands try to shout with their logo and typeface fighting for attention. I think the way FS Joey is used with the other visual elements of the Avios identity, balance it all very nicely.

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