New Typefaces from Fontsmith » FS Hackney, FS Maja & FS Matthew.
FS Hackney is an assertive type. Square curves and a linear down-to-earth nature create a soft and gentle sans serif typeface. Inspired by the thought “it doesn’t have to be like this” Hackney is meticulously honed to perform in exacting conditions. Refined, assured and very versatile.
FS Maja is a bright and cheeky face. Bubbly, punchy, and entertaining. Distinctively warm with soft rounded shapes. FS Maja is a display and text font that’s young, fresh and beautifully random!
FS Matthew is a multi-talented type. A clear, stylish and structured sans-serif. Generous counters and a slightly condensed aspect come together to make it very legible and space-saving in text or title sizes. A structured system for solid corporate identities, signage systems, logotypes, screens, websites and billboard ads. An all round multi-talented font with a feel-good factor – radiant, efficient and sound.
To celebrate the launch, Fontsmith are mailing out three new type specimens created by Leeds based Thompson Brand Partners. Each specimen is printed by Kingsbury Press onto Splendorgel Extra White 140gsm stock.
You can request a specimen pack by simply dropping an email to — firstname.lastname@example.org