The Kerning Game – What’s it all about and is it really kerning?

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14 October 2011, 12:57

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The chances are that you may well of seen this jolly little website turn-up in your inbox or in your twitter/FB stream over past week or so – http://type.method.ac

The kerning game basically offers designers, as well as all round type enthusiasts a chance to kick back for five minutes, push a few letters around within a set space and try to re-create the often ‘subjective’ letter spacing decisions of some industry standard typefaces. Essentially in my opinion, and this will no doubt sound incredibly pedantic, but this is not what I refer to as ‘kerning’. This is the ‘letter-spacing’ or ‘letter-fitting’ game! Which admittedly doesn’t have such a good ring to it. In my view the term ‘kerning’ refers to specific grouping’s of letters, more often referred to as ‘kerning-pairs’ and at the most kerning-pair balancing which is when two pairs are balanced across three letters e.g ‘AV’(pair) is then balanced with ‘AVA’ to ensure an accurate distribution of space on either side of the two pairs. So the pair ‘AV’ and ‘VA’ becomes balanced as a whole as two pairs in ‘AVA’ I’m probably not explaining myself very well here but there it is. I’m writing to say no! You are not ‘Kerning’ you are ‘Spacing’.

Astonishingly at the time of writing this, 69,000 people have FB liked it and 30,000 people have tweeted it. So it’s a relative hit and not to be down on it, I think irrespective of what you call it, it’s a brilliant educational tool with a bit of fun thrown in!

Anyhow, we are all looking forward to the Kerning game 2.0 in the Fontsmith studio, which will hopefully have some exuberant typefaces thrown in to mix-it all up and keep us on our toes. For the record I have been designing typefaces everyday for past 9 years and my score was 91/100. Damn you Gotham!

Cheerio,
Philip

Twitter – @philgarnham

 

Fonts on BBC Breakfast

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11 October 2011, 17:08

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Do you know your Helvetica from your Times New Roman? What’s your favourite font and what does it say about your personality? Fontsmith shares some of thoughts with the BBC Breakfast show. Fonts have personality and Jason Smith gets his 15 seconds of fame.

 

Wankdorf Switzerland

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28 September 2011, 09:44

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A good friend and travelling salesman recently visited Switzerland. A land known for straight and ordered grids and typography. Wankdorf Switzerland is known for little else than being a funny and juvenile name in English. Personally, when my friend sent me this photo, the first thing I noticed was the sign was set in DIN rather than Helvetica.
Still funny though…

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The Arts Club

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8 September 2011, 20:57

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So The Arts Club finally reopens it doors to members on Monday 12th September. After more than a year waiting, at last the refurb is done and I can go and hang out with Gwyneth Paltrow and Thandie Newton et al. With new decor by David d’Almada the venue is sure to be a hit. Speaking of hits, apparently there is also to be a new music venue opening in the basement in October. Being opened by Mark Ronson. I might be turning 40 but I can still bust some moves.
As always I’m interested to see the new cocktail list and more importantly if it is typeset well. Shoddy typography on menus is my pet hate. Comma’s in the wrong place etc. Here is hoping the attention to detail at The Arts Club goes all the way through to the font and menu design.

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Bermondsey Lettering…

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24 August 2011, 18:35

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