Fontsmith

Working with creative agency OPX on behalf of their client Energy Saving Trust, we created a bespoke version of our much-loved FS Joey typeface.

To help Energy Saving Trust reach its goals of changing attitudes and influencing behaviour, OPX built a new brand around the concept of getting ‘more from less’. The simple concept communicates the idea that saving energy can benefit everyone and the typeface needed to lock into the brand personality of being positive, real and inspiring. FS Joey provided an ideal base for this project.

Customising or modification of existing fonts is an ideal solution for some clients, especially if there are time constraints for a project. Working with an existing font and adapting letters and weights or even adding languages to suit the brand personality is a service that we are happy to provide.